SubSurface
YOU ARE ALREADY BUSY ENOUGH...
WOULDN'T YOU PREFER TO FOCUS ON GROWING YOUR GSHP BUSINESS, NOT MANAGING YOUR AGENCY?
Subsurface is a full-service creative agency, rooted in ground source geothermal drilling and equipment manufacturing. Think of us as your ready-to-go partner – we know your world, speak your language, and hit the ground running from day one.
ASK YOURSELF IF...
DRILLING KNOWLEDGE REALLY MATTERS
Any of these seem familiar frustrations when trying to engage creatives to really get under the skin of your products, services or operations?
ONBOARDING
How much faster could you move if you didn’t need to educate your agency first?
INDUSTRY EXPERTISE
Do they understand what’s happening inside the equipment or beneath the surface?
CUT TO THE CHASE
How many rounds of feedback could be avoided if they understood drilling nuances?
KNOWLEDGE
How much time have you spent explaining your tech to creatives, who still don’t get it?
MISSED MOMENTS
Does the camera crew know what they are filming, what to capture, when to shoot?
REALITY CHECK
If they can’t explain how your equipment works, why are they tasked with selling it?
PEOPLE OFTEN ASK US...
HOW ON EARTH DID A CREATIVE TEAM END UP SPECIALISING IN THE GEOTHERMAL INDUSTRY?
We started in London, running a high-performing creative agency for brand giants like Disney, Red Bull and Sony.
Then came an unexpected plot twist: Ground Source Geothermal.
Through a mix of curiosity and opportunity, we found ourselves getting involved – not just as a supplier of creative services, but as investors, collaborators, and eventually, manufacturers.
Our team was instrumental in the rapid rise and global success of GTD Desco, the geothermal drill rig and specialist equipment manufacturer - developing the brand, creative executions and products that disrupted the industry and set new standards, taking it from zero to a global market leader in just a few years.
And so our journey in ground source geothermal continues – only now, we’ve opened our services to the entire sector, not just a single manufacturer. We’ve gone ‘all-in’ to move our industry forward – sorry Disney, but the success of this industry actually matters!
TESTIMONIALS
STRAIGHT FROM THE FIELD
You guys always blow me away with these [outputs] in such little time. This was only an idea a week ago and now looks ready to launch! It’s seriously impressive!
Senior Executive, Major GSHP Equipment dealer
I’m so excited that the expertise and creativity you were bringing is now available, not just for one customer, but for the wider industry that will really benefit from it too!
Vice President, Major Drilling Firm
“You are the best people for making videos for any drilling company in the world, no one does what you guys do, you guys are the best, hands down.”
Senior Executive, Leading industry manufacturer
AS THE SECTOR GROWS...
WE’RE HERE TO HELP THE GSHP STORY BE HEARD, ITS VALUE SEEN, AND ITS PROMISE BELIEVED.
At Subsurface,our mission is simple:
to help move the entire geothermal industry forward.
Creativity remains our core tool, strengthened by insider knowledge of the unique challenges facing the sector.
This is exactly why we set up Subsurface: we’re uniquely positioned to support our peers. We’re here to advocate for and champion the sector, open it up, and make world-class creative support accessible to everyone in it. Whether you’re a contractor, a manufacturer, or an industry body pushing for change, we bring clarity, creativity, and credibility to everyone driving the sector forward.
Installed loops are the hidden secret to unlocking ground-source energy.
Subsurface can be your hidden secret to unlocking business potential.
WHY
HOW WE GOT HERE
We spent the first part of our careers running a high-performing creative agency in London. Solving familiar problems with big-name clients - Disney, Sony, Red Bull, Cisco Systems, British Airways, Suntory.
Then something unexpected happened – a real plot twist!
Through a mix of curiosity and opportunity, we found ourselves getting involved in the geothermal drilling sector. Not just as a supplier of services – but as investors, collaborators, and eventually manufacturers. We helped build GTD Desco - a business that would go on to become the leading name in geothermal-specific drill rigs and equipment globally.
The rigs were engineered and built in South Korea by Desco. Tough, proven, and quietly effective in their home market. In the UK, Maurice Bosch and his sons started using them to gain a real competitive edge as geothermal drilling contractors. It worked. Their productivity was off the charts, and their reputation grew fast.
Together we all saw the potential to take that success further, to shape the GTD brand, scale the business, refine the products and tell the story of these rigs in a way the industry hadn’t seen before. So we stepped in. We created the GTD Desco brand, designed the identity, developed marketing, and opened doors to the global market, taking GTD Desco from zero to a market leader in just a few years!
But here’s the thing: we weren’t just making brochures and websites. We were stood in the field, with the drillers operating the machinery. Solving real problems alongside real contractors. We learned what matters, co-developed equipment innovations, and brought new approaches to driving the industry forward. We understood what makes a rig operator choose one platform over another – and what keeps them loyal. That’s not something you pick up in a briefing. You live it.
That experience changed everything for us.
We realised there was a huge gap in the market, not for another generalist creative agency, it needed one that already understood it. One that doesn’t need onboarding. One that knows the difference between a PCD and drag bit. One that can write, shoot, design, and produce content that doesn’t just look good – it lands, because it’s grounded in operational reality.
So we created SubSurface.
A creative agency built from the ground up for the geothermal and green energy sector. We’ve lived it, built it, scaled it. But it’s about more than one brand or one manufacturer. SubSurface exists to support the entire industry – helping drillers, contractors, manufacturers, engineers, and advocates tell their story, attract talent, and drive adoption. A big part of our focus is workforce development – creating tools, content, and training that bring new people into the sector and drives standards higher. And if I’m honest, it’s personal. I want to look back and know we helped move the needle, that we played a real part in making ground source heating and cooling a mainstream global solution. That’s the mission.
AMONG OUR CLIENTS
PROUD TO WORK WITH